The Every Player Method helps coaches get the best from anyone they coach. It gives you a clear philosophy, better-designed sessions and the psychology to connect with every player in front of you.
Developed from elite experience at Juventus and the FAW National Performance Centres, and applied across six sports as Sports Manager at Bahrain Rugby Club.
Most coaching courses teach you what to deliver. Very few teach you how players think, how to build a session that works for them, or how to get a little better every week.
It works with one group but not another.
Sessions that suit senior men fall flat with under-12 girls. The coach needs to adapt, not the player.
I don't know why that session went wrong.
Without a clear way to review sessions, the same problems come back week after week.
I tell them, but it doesn't stick.
Only part of what a coach communicates is the words. Body language, tone and concrete language decide whether the message lands.
The method combines performance psychology, continuous improvement and practical session design into one framework. It works whether you coach juniors or veterans, men or women, in a team or individual sport.
Four qualities every coach can build, so every player can be at their best.
SEAS is developed from the SFERA model created by sport psychologist Giuseppe Vercelli, which I worked with at Juventus.
The Japanese idea of continuous improvement: small, regular changes that add up over a season.
Principles for building sessions that look like the real game and work for the players in front of you.
Alongside SEAS, the method changes what coaches say, how they say it and the environment they create. Each topic is taught in full, with practical tools, through mentoring and session observation.
Want this for you or your coaches? Mentoring and observation are tailored to your sport and age groups.
Book a free callFor individual coaches and the clubs they work in. Every service is built on The Every Player Method.
Regular sessions that develop your coaching philosophy, session planning and the psychology of your coaching.
I watch you coach live or on video and score the session against the SEAS standard, then we talk through what's working and what to change next.
Written evaluations that score each SEAS quality from 1 to 5 and compare your self-score with mine, with clear actions to follow.
Still not sure? That's what the free 15-minute call is for.
Every piece of work follows the same Kaizen cycle: understand, observe, evaluate, improve.
15 minutes to talk about you, your players and what you want to improve.
I watch a session, live or on video, to see your coaching in context.
You get a scored evaluation across SEAS, with your strengths and clear priorities.
We work through the priorities one small step at a time, then review.
I observe a session and score each SEAS quality using a checklist of observed behaviours, each marked Did or Did not. You score yourself too, so we can see where your view and mine differ.
Next focus: Attention to detail. Move closer to the action and give one specific comment to every player.
I've seen how the elite level works. Now I help coaches everywhere work the same way.
I'm Dan Grimes. I've spent 10 years coaching, including as Juventus Academy Head Coach and at the FAW National Performance Centres. At Juventus I worked with Giuseppe Vercelli's SFERA model and saw how much performance psychology changes what happens on the training ground. I went on to lead SFERA CPD for coaches across Bahrain and Saudi Arabia.
As Sports Manager at Bahrain Rugby Club, I now oversee netball, badminton, Gaelic football, swimming, football and tennis. Working across so many sports has shown me that the principles of good coaching stay the same. The Every Player Method brings together everything I've learned, so any coach can use it with any group they coach.
Tell me a little about you and the players you coach. I'll get back to you within two working days.